About startup culture and building great companies
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About the blog
This blog is about startup culture: recruitment, management, productivity, building the right DNA, fundraising and more.
I'm Iris Shoor, CEO at Oribi and third-time entrepreneur. Although I studied architecture, I ultimately decided I was more suited to the startup life. I co-founded VisualTao, which brought engineering models (CAD) to mobile and web, and which was acquired by Autodesk. After two years at Autodesk, I co-founded Overops, a startup in the developer and DevOps space. Now, I lead Oribi; we've raised over $27M to date in our quest to reinvent marketing analytics. We provide a codeless alternative for tools like Google Analytics and work with thousands of companies around the world.