Author Archives: Iris Shoor

Thoughts About ‘Learn to Let Go’ and Why It’s Bad Advice

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When I write blog posts, I always try to shake off any thoughts about the future talkbacks I’m going to receive. Trying to dodge hostile comments when you write is a surefire recipe for mediocre posts. Even now, as I’m …

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Who Should Be Your Beta Customers and How to Persuade Them to Join?

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One of the points that come up most often in my conversations with entrepreneurs is how to get through the ‘beta’ stage. During this stage, the product is far from being complete, both product-wise and technically. However, it’s still at …

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What Have You Got Against Micromanaging?

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There are specific posts I’m reluctant to post, especially in times where we’re in recruitment mode. I wrote about this subject in a previous post called “Thoughts About ‘learn to release’ and why it’s bad advice” about a year ago. …

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Company Growth in COVID-Time

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The tale of coronavirus is yet to be entirely told. The pandemic’s long-term side effects are still not clear (not just the epidemiologic ones). If you’re acquainted with this blog, you know I mainly deal with the backstage stories of …

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Forget About A/B Testing; It’s Time for A/Z Testing

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Back when I took my first steps in marketing, Apple’s site was my go-to reference. In those days, this website was considered the world’s best website. It was common practice to imitate their visuals, navigation bar’s UI, the content. It …

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What CEOs Want from Marketing

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Founder and CEO of Oribi, Iris Shoor, joins host Dave Gerhardt on this week’s episode of the B2B Marketing Leaders podcast. Currently serving as CMO at Privy, Dave is also known for having founded the DGMG community and is widely …

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How to Retain Agency Clients By Showing Them Success

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Iris Shoor, founder and CEO of Oribi, sits down with host Jason Swenk in this week’s episode of the Smart Agency Masterclass podcast. Listen in to hear about Iris’s personal story, why she decided to build Oribi, and how she …

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How can you measure the performance of your Shopify store‪?

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Tune in to this week’s episode of the Shopify Across the Pond podcast to hear Oribi’s founder & CEO, Iris Shoor, share her insights on how to better measure your marketing. Listen at the links below or on your favorite …

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How Oribi Will Help You Easily Drive 20% More Conversions

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This week’s episode of the Marketing School Podcast features none other than Oribi’s founder & CEO, Iris Shoor! Tune in to hear Iris chat with Neil Patel and Eric Siu about how Oribi’s unique, no-code analytics solution is taking the …

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Creating A Google Analytics Competitor With Iris Shoor

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Iris Shoor, founder and CEO of Oribi, joins host Brent Weaver in this week’s episode of The Digital Agency Show podcast. Iris and Brent will chat about Iris’s personal story, why she decided to build Oribi, and the value and …

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