Author Archives: Iris Shoor

What CEOs Want from Marketing

image description

Founder and CEO of Oribi, Iris Shoor, joins host Dave Gerhardt on this week’s episode of the B2B Marketing Leaders podcast. Currently serving as CMO at Privy, Dave is also known for having founded the DGMG community and is widely …

Continue reading

How to Retain Agency Clients By Showing Them Success

image description

Iris Shoor, founder and CEO of Oribi, sits down with host Jason Swenk in this week’s episode of the Smart Agency Masterclass podcast. Listen in to hear about Iris’s personal story, why she decided to build Oribi, and how she …

Continue reading

How can you measure the performance of your Shopify store‪?

image description

Tune in to this week’s episode of the Shopify Across the Pond podcast to hear Oribi’s founder & CEO, Iris Shoor, share her insights on how to better measure your marketing. Listen at the links below or on your favorite …

Continue reading

How Oribi Will Help You Easily Drive 20% More Conversions

image description

This week’s episode of the Marketing School Podcast features none other than Oribi’s founder & CEO, Iris Shoor! Tune in to hear Iris chat with Neil Patel and Eric Siu about how Oribi’s unique, no-code analytics solution is taking the …

Continue reading

Creating A Google Analytics Competitor With Iris Shoor

image description

Iris Shoor, founder and CEO of Oribi, joins host Brent Weaver in this week’s episode of The Digital Agency Show podcast. Iris and Brent will chat about Iris’s personal story, why she decided to build Oribi, and the value and …

Continue reading

The Fair Hiring Process: What Matters Most to Job Candidates

image description

More than 200 people responded to a questionnaire about what they think matters most in a job interview, what they consider to be a respectable process, and what should absolutely not be done. Let’s see what there is to learn …

Continue reading

Three months after product launch, and with 500 companies running Oribi, what have we learned?

image description

One of the key decisions I made when choosing to write a personal blog on startups, is to write on the move. Almost all blog posts describe the stages of building a startup from a retrospective perspective of a few …

Continue reading

Products have feelings too

image description

Developing a great product relies on two fundamental principles. The first one is analytical: measuring any significant action in detail and thoroughly understanding what users do (and don’t do). At the same time, the analytical aspect should be complemented by …

Continue reading

Oribi raises $5.4 million, and you get the full story.

image description

Last Friday, Oribi completed its first investment round. I’m very (very very) pleased to update you that I’ve raised $5.4 million from an investor ‘dream team’: Haim Sadger from Sequoia Capital (the world’s leading venture capital fund, with whom I’ve …

Continue reading