Author Archives: Iris Shoor

Three months after product launch, and with 500 companies running Oribi, what have we learned?

image description

One of the key decisions I made when choosing to write a personal blog on startups, is to write on the move. Almost all blog posts describe the stages of building a startup from a retrospective perspective of a few …

Continue reading

Products have feelings too

image description

Developing a great product relies on two fundamental principles. The first one is analytical: measuring any significant action in detail and thoroughly understanding what users do (and don’t do). At the same time, the analytical aspect should be complemented by …

Continue reading

Oribi raises $5.4 million, and you get the full story.

image description

Last Friday, Oribi completed its first investment round. I’m very (very very) pleased to update you that I’ve raised $5.4 million from an investor ‘dream team’: Haim Sadger from Sequoia Capital (the world’s leading venture capital fund, with whom I’ve …

Continue reading